Megatrends: An Interactive Future Trends Experience
Industry
Consulting, Technology, Future Trends
Client
Ernst & Young
Scope
Experience Design UX/UI Interactive Design Motion Visual Storytelling

Turning Future Trends into an Interactive Experience
Ernst & Young’s Megatrends explores the forces shaping the future of business and society. This interactive experience transforms that research into an engaging digital tool designed to help leaders explore emerging trends and consider how prepared they are for what comes next. Built around an interactive quiz, the experience guides users through a series of questions before delivering personalized insights based on their responses. From experience strategy and UX/UI to visual design and motion, the interface translates complex, research-driven content into an intuitive branded experience that makes the material easier to explore, understand, and act on.
Insight Through Interaction
The final experience turns EY’s thought leadership into something users can engage with, not just read. A clear interaction system, responsive motion, and data-driven visual language guide users through the quiz while keeping the experience closely connected to the EY brand. At the end of the journey, users receive tailored insights designed to encourage reflection, build awareness, and help leaders think more intentionally about resilience and the forces shaping the future.