Northwestern University wanted to transform its arena into a more engaging environment for fans, students, and visitors while providing access to the rich history of its athletics programs. A series of large-scale interactive touch displays allows visitors to explore teams, athletes, achievements, and archival content through an intuitive digital interface. Designed specifically for large-format touchscreens in a physical environment, the experience combines UX/UI, information design, and visual storytelling to make a deep collection of content easy and engaging to navigate.