Our work with Jaded focused on creating stage visuals and marketing assets for their SXSW concert event. The goal was to develop a visual identity that could support both the live experience and the broader narrative around the event. Centered on celebrating Asian artistry, the project brought together a curated lineup of artists and collaborators. We developed a visual language that could match the energy of the performances while reinforcing a clear and cohesive identity across stage, screen, and social.